NEW BEDFORD, MA — Armand Marchand Death — The city of New Bedford is mourning the loss of one of its most cherished cultural figures, Armand Marchand, who passed away on Monday, June 24, following injuries sustained in an accident earlier this month in New York City. He was a revered educator, mentor, and co-founder of the New Bedford Festival Theater, known for transforming lives through the power of the performing arts.
For generations of students and theatergoers, Marchand was more than a teacher or director—he was a guiding light. Whether on stage, in the classroom, or behind the scenes, his presence inspired countless young people to discover their voices, embrace their talents, and pursue their dreams with confidence.
Marchand’s journey in the arts spanned decades, beginning in the early 1970s at New Bedford High School. There, alongside his husband and lifelong partner, George Charbonneau, he helped shape the school’s renowned drama program. The two were not only pioneers in education and theater but also symbols of courage and authenticity at a time when being openly gay came with significant challenges. Together, they shared a public and private life that became a source of inspiration for many.
A former student recalled their first stage performance under Marchand’s direction and their first trip to New York City—memories made possible by his mentorship and commitment to creating opportunities for young artists. Through his leadership, Marchand helped establish the New Bedford Festival Theater, delivering Broadway-quality productions to the city and making the arts accessible to all.
His role in the community extended beyond the stage. Whether opening a performance at the Zeiterion Theater or leading the city’s annual Christmas tree lighting in full period costume, Marchand’s presence was magnetic and heartfelt.
New Bedford Mayor Jon Mitchell paid tribute to Marchand, calling him “a truly beloved figure in our city.”
“He devoted his life to the arts, inspiring generations of students in the New Bedford High School Theater program,” Mitchell said. “He poured boundless energy, wit, charm, and kindness into his work, resulting in decades of unforgettable performances that demonstrated the transformative power of the arts.”
Mitchell added, “Through the New Bedford Festival Theater, he brought Broadway-caliber productions to hundreds of thousands. Armand was the city’s most consequential arts figure in our lifetimes. He will be sorely missed.”
City Councilor Brian Gomes announced plans to request a portrait of Marchand be placed in the lobby of the newly renovated Zeiterion Performing Arts Center upon its reopening.
“Armand was not just an extraordinary educator,” Gomes said, “he was a beacon for theater arts in New Bedford—a man whose vision elevated our cultural identity and inspired generations.”
As the curtain falls on a life so rich in meaning, New Bedford honors the indelible mark left by Armand Marchand. His legacy lives on in every student he mentored, every production he brought to life, and every heart he touched.